Wieden+Kennedy is known for their indifference towards awards. Sure they’re nice to win, but no one really gives a shit. Awards have become more about masturbation than inspiration, and The Kennedys aren’t wankers. Ironically, we ended up being asked by Lampen, the Art Directors Club, Netherlands, for help to announce their call for entries. Lampen, however, were not like every other awards body. They stood for creativity not by saying it, but by thinking like the creatives they wanted to reward.