Nike Spain

The Kennedys produced 2 digital banners for Nike Spain, 1 print ad, a live mural that took 12 layers of 3mx3m stencils and 8 hours to finish, a 20″ teaser, a live interactive feed on the Nike Tennis Facebook page. They changed banners, uploaded stills, making-ofs, stop-motion and whatever got thrown at them. They got 5000 views and 5000 comments, which meant that they had to write 5000 names live. Those names got put into an air cannon and shot onto a canvas, creating the final image.