Nike Ballsy newspaper

While the moving-picture types made pictures move, Jake, John, and Hugo started working on a newspaper: The Ballsy Times, with the accompanying tagline: It was the best of times, it was the worst of times. It was the ballsy-est of times. Charles Dickens is still turning in his grave. This fictionalised newspaper would be left in the hotel rooms of people attending the Nike conference. It consisted of a load of articles based on people who happened to have the same names as our clients. Around two-thousand words later we had news about a range of things. Swimming events being canceled due to good weather, a run that ended in a tie between a man and his multiple personalities, reporters breaking into Hulk Hogan’s house; and even Mike Tyson eating another ear. Super fun to write. Super fun to read.